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77 Mayfair breaks new record and sets standard in digital luxury

October 14, 2016

77 Mayfair, the new luxury development in the heart of Mayfair that last year hit the record-breaking price of almost £7,000/ sq ft, has today broken a new record via the installation of the fastest broadband in the UK. Residents of 77 Mayfair now have access to symmetrical gigabit (1,000Mbps) broadband speeds, enabling them to enjoy the best in digital luxury.

77 Mayfair has set the benchmark for residential property in one of the country’s most exclusive locations. All details of the boutique development have been designed to ensure an unparalleled luxury living experience, including a dedicated underground parking together with around 3,000 sq ft of exclusive resident amenity space, including a luxury leisure spa, swimming pool, sauna, jacuzzi, treatment room, gymnasium, hair salon and secure storage, all of which are managed by a Harrods concierge, 24 hours a day.

Rohit Chadha, Managing Director at Luxlo, the developer of 77 Mayfair, commented: “We have applied meticulous detail to every aspect of 77 Mayfair to ensure that the development is truly best-in-class. Having the UK’s premium and fastest broadband was essential to give an added finesse to the 77 Mayfair experience. With a gigabit connection, our residents can get the best out of their technology and gadgets – Audio Visual teams have been into the apartments to ensure that systems are ready for the residents arrival.”

Hyperoptic, the UK’s leading Fibre-to-the-Premises provider, has enabled the connectivity. Backed with funds from Quantum Strategic Partners Ltd (managed by Soros Fund Management LLC) and the European Investment Bank, Hyperoptic is setting the fibre gold standard for broadband in the UK. The company is working with forward-thinking developers across the UK and is available in 20 UK cities and towns.

David Walker, Head of Property, Hyperoptic, adds: “77 Mayfair is one of the most prestigious developments to have been built in the Capital in the last decade. Buyers of apartments in this iconic property will expect to experience the best that a 21C luxury development has to offer – and access to gigabit broadband speeds from day one perfectly addresses this.

“We developed a bespoke solution for Luxlo and also ensured that the development is future-proofed for advances in technology; even the car park has been connected so the residents can be the first to fully enjoy the connected car experience.”

Durgesh Sinh, CEO, Nucleus - the Audio Visual company working with Luxlo in 77 Mayfair, adds: "The high bandwidth and service availability from Hyperoptic will prove invaluable. In the Audio Visual market we are at a stage where technology is out performing most Internet connections. With Sky Q, Netflix, Kaleidescape and others providing 4K "UHD" solutions, the deployment of these is only half the challenge. Clients in some cases find the services unusable in the real world, once every member of the house is online with their devices. Hyperoptic will enable residents in 77 Mayfair to stream, browse, download, video call and consume media without skipping a beat. At Hyperoptic’s gigabit connection speeds, it will feel like the content is locally stored within their homes, reducing buffering times to zero."

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