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Brits spending over TEN HOURS a day connected to the web
March 3, 2016
- Average UK resident spends 10.5 hours a day online
- Nearly a quarter of Brits (24%) have regular arguments about poor broadband
- Half of arguments (49%) relate to broadband hogging
Brits now spend more time online than they do asleep, with the average Brit now spending 10.5 hours a day connected to the web – over two hours longer than the average eight hours night’s sleep – according to a poll of 3,000 UK residents.
Hyperoptic, the UK’s leading Fibre-to-the-Premises (FTTP) broadband provider, commissioned the research to get insight into British web habits. The results uncovered that men are spending the most time online, at an average of 11 hours a day, compared to women who are connected to the web for an average of 10 hours day.
Driving this web dependency is the shift towards ‘smart home living.’ Over one-in-five Brits (21%) claim they already have a smart-home system installed, such as internet-controlled central heating, energy systems, security, smart appliances, or lighting. A further 27% said that they plan to have a smart system installed at some point in 2016 – meaning that nearly half (48%) of British homes will be ‘smart’ by the time is year is out.
However, for many Brits, their broadband speeds aren’t keeping up with the pace of their connected living. Over three quarters (79%) claim that they need faster broadband speeds and nearly a quarter (24%) of survey respondents confess they are regularly arguing with people in their household about their poor broadband performance - with the main bugbear being someone hogging the broadband (49%) and the desire to swap broadband provider (39%).
Steve Holford, VP Products, Hyperoptic: “Smart home technologies have been in germination for a decade but in the last year consumer adoption has exploded, which has given rise to a increasing number of connected homes - and even more internet-reliant Brits.
“As web dependency and usage rises exponentially, it’s understandably going to cause friction in houses where the broadband isn’t fit for task. There is nothing more frustrating than buying the world’s most advanced and functional tech, and then not being able to enjoy it. The key is not to take poor service lying down.”
In an attempt to address their broadband woes, 29% of Brits admit they actively try doing things to increase their own broadband speeds - 59% of which try turning off unneeded devices and 42% try moving the router.