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Fibre Broadband Provider Rebrand – The Race Is Over
March 9, 2015
Hyperoptic bringing gigabit connectivity to mainstream, addressing Brits broadband bugbears
- Only one in four (24%) Brits are happy with their broadband supplier
- 31% worried that all suppliers are as bad as each other
- 40% would forgo triple/ quad play for reliable broadband
The broadband market in the UK is being redefined by Hyperoptic
, the UK’s leading Fibre-to-the-Building (FTTB) supplier, which is today unveiling a new website and branding. Hyperoptic’s true fibre connection enables consumers to connect to the Internet at advertised speeds with a consistent, symmetrical connection, no matter what time of day and how many devices are in use.
Hyperoptic’s technology and approach is in stark contrast to other broadband providers, whose fibre stops at the cabinet (Fibre-to-the-Cabinet/ FTTC). With FTTC, services are still delivered into the household through copper, which accounts for peak-time slowdowns and unpredictable speeds.
Hyperoptic’s full fibre technology is addressing consumer demand and frustrations. In a survey of 2,000 UK consumers, commissioned by Hyperoptic, the majority of Brits are unhappy with their broadband, with only a quarter (24%) of consumers feeling satisfied with their current service. The results also indicate that Brits prioritise quality over quantity. Less than half the people polled valued a triple or quad play service over a reliable broadband connection, with two in five (41%) respondents claiming that they would forgo a triple or quad play package altogether for a reliable and fast broadband service that could depend upon.
Broadband has become intrinsically linked to lifestyle and business success. Brits are doubling their broadband data usage
year-on-year and the UK’s digital economy
is growing three times as fast as its overall economy, with businesses earning £1 in every £5 from the Internet. Its role in daily lives is so important that its widely accepted that broadband speeds now affect the marketability and price
Despite consumer frustration, a staggering 59% of Brits confess that they don’t know when their broadband contract is up for renewal. Fuelling the inertia caused by contract confusion, there is also a concern that they won’t get an improvement in their service - 31% of respondents believe broadband problems are endemic, with all suppliers being as bad as each other.
Aside from quality improvements, consumers could also make significant monetary savings by switching, as they could be playing for services they don’t need or use – 43% of Brits claim they never use their landline and a further 16% admit they only use their landline on a monthly basis. This comes in the wake of news that, as landline usage is falling, landline rental prices have risen by 50% over the last five years
Steve Holford, VP of Revenue, Hyperoptic comments: “Hyperoptic launched in 2011 with the objective to change the market. With our true fibre approach, we are giving consumers a real alternative, delivering symmetrical gigabit speeds and great landline deals, with broadband only options available. Since our inception we have undergone huge growth and transformation - launching in 12 UK cities and towns and passing 100,000 units. Our new brand is designed to be simplistic and recognisable – and synonymous with the gold-standard of fibre broadband in the UK.”