London homes house the most broadband-dependent residents, according to a survey of 3,000 consumers. The average Londoner claims they spend HALF OF EACH DAY (12 hours) connected to the web, a whopping three hours more than the average Brit, which spends nine hours of each day online.
Hyperoptic, the UK’s leading Fibre-to-the-Premises (FTTP) broadband provider, commissioned the research to get insight into British web habits. Such is the nations love for connectivity that Brits confess they would rather sacrifice chocolate (45%), alcohol (24%) or sex (22%) for a week, before their broadband connection (9%).
As well as being the most web-dependent, Londoners also top the list for having the smartest homes in the UK. The average Londoner has five devices connected to the Internet, including but not limited too: phones, computers, TV, game consoles, music players, alarms, thermostats and lighting systems. The average UK consumer has three devices in their home connected to the web.
As Brits become increasingly web savvy, the amount of content they are streaming on their televisions is also rising. Over two in five (43%) choose to download HD TV, and one in four (25%) stream high definition TV. Of those that do stream, they claim buffering can happen up to eight times at an hour at peak times – no wonder that over half of people that download video (52%) just do it to ensure a buffer-free quality experience.
Dana Tobak, Managing Director, Hyperoptic, comments: “Britain is renowned across the world as being a nation of fast adopters and Internet enthusiasts. Connectivity plays a key role in how we work, shop and relax. UK residents are doubling their broadband data usage year-on-year, and having a fast, reliable service is at the heart of improving our quality of life as we increasingly spend more time online.”