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92% are worried about the rising costs of living *

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88% think that the rules need to be changed to allow you to be free to switch, penalty free *

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94% would switch mid-contract to get a better deal, if the rules allowed *

The major broadband providers are putting up prices by as much as 10%.

This is way above the rate of inflation, with nothing extra in return. They’re taking advantage of the fact that broadband is now an essential service. At a time when everything’s going up, this is simply not fair. They’re not doing this because they need to. It’s because they can.

Sneaky small print means if you’re mid-contract, you’re locked in and there’s nothing you can do about it.

We think that’s wrong.

If you end up with a price hike more than the rate of inflation, you should be free to switch, penalty-free. No hassle.

The regulator needs to urgently step in to protect consumers from above inflation price rises.

The Government needs to encourage the regulator to do more to protect consumers.

We need to work together to get the rules changed.

Act now. Join our campaign to make it Free To Switch.
Sign our petition. Together, we can make it fairer for consumers

25.9 million households are affected by the unfair broadband price rises.

Rising living costs mean that many households are already squeezed.

Unfair broadband price hikes are the last straw for many households already facing a cost-of-living crisis.

The best thing big broadband companies can do is not increase their prices above inflation and make it #FreeToSwitch

Ofcom should investigate whether the current rules are working.

60% of broadband customers are unaware of mid-contract price hikes. This shows that the terms telling them about how the price hikes work are not sufficiently prominent or transparent.

Ofcom needs to consider new rules that gives customers, hit by above inflation price rises, the right to leave their current provider, penalty-free

We’re calling for Ofcom to investigate mid-contract price hikes

James Fredrickson, Director of Policy, and Regulatory Affairs, Hyperoptic: “Households are already hurting from inflationary pressure on core products like food, petrol and energy. It is then startling to see that the majority of broadband customers are unaware of being locked into price rises of this scale.

“It is imperative that Ofcom, as our industry regulator, urgently investigates industry compliance with the rules governing price variation clauses.”

How much are prices really going up by?

It all depends on which provider you’re with and could be anywhere between £30 and £56 per year. And for BT, TalkTalk, Vodafone, Plusnet and EE, those price increases are all above the rate of inflation.¹

Not everyone raises their prices mid-contract

There are a few good guy providers out there that don’t do this – ourselves included ². Like us, they also work hard to ensure that what you sign up for what you get – after all, a deal’s a deal.

Not everyone can be hyperfast, but we believe everyone should be hyperfair.

Broadband shouldn’t break the bank

We’re asking Ofcom to give customers the freedom to switch providers, penalty-free, if their broadband bills go up mid-contract.
To show your support for fairer broadband, complain to Ofcom today.

Not everyone is rated the same either

Trustpilot is always a good place to see what customers really think. And the results pretty much speak for themselves. We have more 5-star ratings that BT, Virgin and Sky put together.³

Want to see just how much you could save by switching?


*Based on survey of 1001 broadband bill payers conducted by Forefront Market Research 24 Feb 2022
** Figure calculated via average estimated price increases, multiplied by customer base and based on market share data taken on 17/1/22 from: https://www.choose.co.uk/guide/home-broadband-market-overview.html

96% based on: https://www.statista.com/statistics/275999/household-internet-penetration-in-great-britain/
27.8m total households based on: https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/families/bulletins/familiesandhouseholds/2020#:~:text=There%20were%20an%20estimated%2027.8,over%20the%20last%2010%20years

Following in-contract price hikes from: BT, EE, Plusnet (including John Lewis Broadband), Sky, TalkTalk, Virgin, Vodafone. Figure calculated via average estimated price increases, multiplied by customer base and based on market share data taken on 17/1/22 from:

https://www.choose.co.uk/guide/home-broadband-market-overview.html

Some figures based on estimates and assumed product mix (where indicated below):

BT & EE avg price rise per month: £3.50 https://newsroom.bt.com/this-years-price-changes/ (note this does not exclude BT’s Home Essentials customers who do not have a price increase)

Plusnet avg price rise per month: £2.40 https://www.cityam.com/over-nine-million-broadband-customers-are-unaware-of-the-biggest-in-contract-price-hike-in-years/

Virgin Media avg price rise per month: £4.70 https://www.moneysavingexpert.com/news/2022/01/virgin-media-is-hiking-its-prices-to-p56-per-year—here-s-what-/

SKY estimated avg price rise per month is based on an estimated product mix : £0.75 https://www.theguardian.com/business/2022/feb/16/sky-reveals-inflation-busting-price-increases-tv-broadband-roaming-charges-eu
https://www.moneysavingexpert.com/news/2022/02/sky-price-hikes-broadband-tv/

TalkTalk estimated avg price rise per month is based on an estimated product mix: £2.87 https://new.talktalk.co.uk/legal/annual-price-change

Vodafone estimated avg price rise per month is based on an estimated product mix: £2.57 https://www.vodafone.co.uk/pricechanges

¹ In 2022, Virgin Media and Sky are raising their broadband prices according to multiple sources, including USwitch and Which?. Each year, BT and EE increase the bills of many of their broadband customers by 3.9% plus that year’s Consumer Price Index (CPI) rate of inflation; TalkTalk will increase the bill of many of its broadband customers by 3.7% plus that year’s CPI – information taken from BT, EE, TalkTalk websites, respectively, on 24/02/22. CPI rate of inflation announced by ONS as 5.4% on 19/01/22.

² “mid-contract” is used here to mean your contractual minimum commitment period (if one applies). Hyperoptic does not raise package prices mid-contract.

³ Trustpilot ratings and comparison taken from Trustpilot website and correct as of 14/03/22.