April 15, 2026

Hyperoptic, the award-winning full fibre broadband provider, has launched a new Rewards feature within its My Account platform, giving customers access to exclusive perks, discounts and special offers at no extra cost.

The new Rewards section brings together curated deals from popular brands alongside promotions and giveaways available only to Hyperoptic customers. Offers span food and drink, entertainment, retail and lifestyle, including brands like Ocado, Gousto and lastminute.com, helping customers save on everyday spending.

Rewards is available directly within My Account, making it simple to discover and redeem offers in just a few clicks. New deals will be added weekly.

The launch comes as Hyperoptic exceeds 50,000 customer reviews on Trustpilot, rated 'Excellent.’ Combined with recent recognition as a Which? Great Value Broadband Provider, Rewards builds on Hyperoptic’s commitment to delivering meaningful everyday benefits beyond the broadband connection itself.

Lutfu Kitapci, Chief Commercial Officer and MD of ISP at Hyperoptic, said: "Connectivity today is about more than speed. It’s about delivering a straightforward, reliable experience that just works for customers, day in, day out.

Our focus has been on removing friction at every stage, from sign-up through to support, and making it easy for customers to get the most from their connection. Rewards builds on that. Bringing added value into one place, in a way that’s simple and genuinely useful.

It’s another way we’re staying in our customers’ corner."

To start exploring, customers can log in to My Account at hyperoptic.com.

Hyperoptic was named a Which? Great Value Broadband Provider, April 2026.